Communication Science and Media Research
Why this program?
Communication science has become one of the leading disciplines of our time. The Master’s program in Communication Science and Media Research examines the economic, technological, social, and political conditions of media development; the structures of media markets; political processes; performance-oriented communication management in organizations; as well as media use and the effects of media consumption. In terms of content, this Master’s program covers the full diversity and breadth of the entire field.
What can I do with it later?
The competencies taught in the Master’s program prepare you for conceptual, strategic, and managerial roles in various areas of public communication:
- in applied media, communication, market, and opinion research
- in the evaluation of communication performance and media campaigns
- in organizational communication and public relations
- in media (content) production
- in media marketing and media management
- in education and training within the communication sector
