Navigation auf uzh.ch
This study program uniquely combines business administration and economics. It thus provides you with a comprehensive insight into the world of business and a sound knowledge of the market environment in which companies operate. You will learn how to run a successful company and how to interpret developments of the economy as a whole. Additionally, you will take a deep dive into personnel economics, the economics of innovation, organizational economics, and microeconomics. Furthermore, the program includes the study of modern empirical methods of economic research.
Due to the combination of business administration and economics, the major study program in Management and Economics qualifies students specifically for strategic management positions in international companies that are continually faced with new business and economic challenges brought on by globalization. Moreover, Master’s graduates with an interest in pursuing an academic career and a good performance may go onto joining a doctoral program.