Social Networks

Lead: Faculty of Business, Economics and Informatics
Involved: Faculty of Arts and Social Sciences
Start: January 2013
Running time: 12 years

Prof. Dr. René Algesheimer

Social networks exercise a significant influence on how individuals and businesses interact in society. At the URPP Social Networks, researchers look beyond a particular or individual behavior and focus on complex, networked systems to gain a better understanding of the relationships between social structures and economic behavior.

What prompts people in social networks to change their values and behavior in a sustainable way? Researchers from the University Research Priority Program (URPP) Social Networks have developed new theories and methods to analyze the complex links between individuals and a network.
UZH News: «Values and Sustainability»

URPP Social Networks
Department of Business Administration
Chair for Marketing and Market Research
Andreasstrasse 15
CH-8050 Zurich
Coordinating Office
Susanna Flühmann, PhD
Phone: +41 44 634 29 18

Contact (E-mail)
www.socialnetworks.uzh.ch