Strategic Communication & Management
Why this program?
From image campaigns to crisis communication, from employer branding to social media, from internal communication to engaging diverse audiences – strategic communication plays a vital role in shaping how organizations are perceived. It is an essential tool for companies, public institutions, and NGOs to achieve their objectives, build trust, and maintain visibility in an increasingly fragmented media landscape.
The specialized Master’s program in Strategic Communication & Management offers in-depth expertise and the latest research insights into organizational communication. Students examine how communication strategies are developed, how they are received, and what impact they have – on attitudes, behaviors, and public opinion.
The program covers key areas of application including public relations, advertising, campaign management, internal communication, social marketing, and more. Students also explore pressing questions: How do digital platforms, shifting social values, and global contexts influence strategic communication? What communication styles, patterns, and goals do different types of organizations pursue? And how can communication processes be effectively managed, meas-ured, and continuously improved?
What can I do with it later?
The Master's programme enables students to plan, implement and evaluate projects in organisational communication, public relations, communication management, social media, advertising, campaign communication and marketing communication. The analytical skills acquired in relation to the strategies and effects of communication measures and the management of communication processes, combined with empirical and methodological qualifications in the social sciences, qualify students for positions of responsibility in the communications departments of companies, public institutions, NGOs and other organisations involved in strategic communication.
